Economists' Pick- Highlight
21 Feb 2019
The licensing market in China has witnessed rapid growth in recent years. Shuoya Trading (Guangzhou) Co Ltd Managing Director, Roy Lin, spoke to HKTDC Research recently about the operational mode of toy licensees and licensing industry development trends in China.
The demand for imported baby and maternity products in Malaysia, Indonesia and Thailand has been boosted by the young demographics, busy lifestyles and growing health consciousness. This presents a great opportunity for Hong Kong suppliers of innovative mom and baby products.
When setting about targeting online Chinese consumers with its proprietary sports nutrition range, one UK company found it had an awful lot to learn in terms of matching the e-commerce culture and the ubiquity of mobile payment systems.