Economists' Pick- Highlight
15 Aug 2018
Having witnessed rapid market changes over the past decade, beauty salon manager Fan Xiaolan shares with HKTDC Research her experience and insights on the latest market trends from the perspective of an independent small operation in Chengdu. The evolution of her business should provide useful guidance for businesses looking to venture into the mainland beauty service market.
Providing practical guidance for SMEs in the fashion and accessories industry, this report explores the potential of the ASEAN markets, focuses on Thailand, Malaysia, Indonesia and Singapore (a key regional hub). It evaluates the retail and distribution channels, while providing a guide to the market entry and marketing strategies. It also charts the e-commerce development and highlight other issues that overseas companies need to be aware of.