Amid the booming retail market for stylish lifestyle products and consumables, China has emerged as the world’s second largest advertising market, trailing only the US. With Hong Kong being a proven gateway to the mainland market, advertising agencies in Hong Kong are well placed to access its huge advertising sector. SME marketers intending to enter the mainland market, however, need to take note of a number of practical issues.
The gap between Asia's digital-haves and have-nots is clearly widening dramatically, while the capacity is not yet in place to handle the surge in demand from mass IoT uptake, according to many experts at this year's CommunicAsia event.
Urbanisation looks set to gather speed in China. In future, increases in the urban population will mainly take place in small and medium-sized cities. As economic development shifts to the lower-tier and inland cities, the economic level and consumption power of cities at different levels are going up steadily. Among the numerous cities on the mainland, the HKTDC has selected the 30 that offer the most promising consumer markets.
The EU’s Official Journal published an important new law that will have to be taken into account by Hong Kong’s electronic goods manufacturers exporting to the European Union. New Commission Delegated Directive 2015/863 amends the framework RoHS Directive (Directive 2011/65/EU on the restriction of hazardous substances in electrical and electronic equipment (EEE)) by banning four more substances from EEE destined for the EU market.