Economists' Pick- Highlight
21 March 2018
A consumer survey conducted by HKTDC Research shows that four major trends have emerged in the mainland packaged food market, namely the gradual return of consumer confidence in domestic brands; preference for attractive packaging and international flavours; diversity of online and physical sales channels; and growing popularity of organic varieties.
China’s Wine Market Consumer Preferences (2): Purchase Channels, Consideration Factors and Preferred Production Region
The mainland wine market is growing rapidly because consumers have developed the habit of drinking wine at home and at gatherings with friends and relatives. HKTDC Research conducted a survey on China’s wine market, in order to understand consumers’ spending mentality, drinking habits and purchase preferences. This article analyses mainland consumers’ preferences on wine purchase channels, consideration factors and preferred product origin.