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Virtual Reality in China - Chinese Internet companies and e-commerce jump on the VR bandwagon

Overview of virtual reality

What is VR?

• Virtual reality (VR) is a user immersion experience.

– VR immerses a user in an imagined or replicated world, like videogames, movies, or flight simulation; or simulates presence in the real world.

• VR has 3 Is.

– The 3 Is include: immersion, imaginative and interactive.


Types of VR gears

• To experience VR, users need to put on a head-mounted display (HMD) or a pair of 3D glasses to view the projected 3D image.

• The user can ‘visit’ different places and experience different types of VR contents.

• Currently, there are four major types of VR gears in the market:


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Content provided by Fung Business Intelligence
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