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Accessing ASEAN Consumer Market: Electronic Accessories


Accessing ASEAN Consumer Market: Electronic Accessories


Providing practical guidance for SMEs in the electronics accessories industry, this report explores the potential of the ASEAN markets, with a particular focus on Thailand, Malaysia, Indonesia and Singapore, the key regional hub. Overall, it evaluates the retail and distribution channels of each of the target countries, while also providing a guide to the optimal market entry and marketing strategies. In addition, it details the prevailing import regulations, charts the e-commerce development of each country and highlight any other issues that overseas companies need to be aware of.


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