19 Sept 2018
Acronym in full: business to consumer e-commerce
B2C refers to e-commerce between companies and consumers, which involves customers gathering information, purchasing or receiving goods or services over an electronic network.
- Accessing the ASEAN Consumer Market: Fashion and Accessories (Online Sales Channels)
- China’s Watch Market
- E-commerce: Recent Developments and Opportunities for Hong Kong Businesses
- E-tailing in China: a key sales channel