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Glossary: O2O

Picture: O2O
Picture: O2O

Acronym in full: online to offline e-commerce

O2O means attracting users online and directing them to offline physical stores which may involve online payment to download e-vouchers, e-coupons and e-tickets, offline verification or redemption. However, consumers may also acquire product information through scanning a QR code from an offline physical store and paying on the spot or at a later stage via online payment.


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Content provided by Picture: HKTDC Research
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