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Finding the Next Gem

Fei Liu

Open to professional jewellery designers, students and graduates of all jewellery design disciplines, the JNA Jewellery Design Competition 2018/19 launched last month with an inauguration ceremony and seminar at the Jewellery & Gem Fair attended by industry insiders, designers and design students. The competition is looking for creative, contemporary designs across three categories: Platinum, Tahitian Pearl and Dancing Stone, a patented jewellery mechanism that sees the centre gem swing and flicker along with a person’s heart beat or breath.

The judging panel of the competition is chaired by Fei Liu, UK Jewellery Awards Designer of the Year 2016, who recently launched a new website to meet international demand for his East-Meets-West designs.

What problems do young jewellery designers face in Hong Kong and how will this competition help them?
Students and young jewellery designers need opportunities to showcase their talents. By organising this competition, we aim to provide a platform for them to learn and interact with international designers to sharpen their design skills and innovation. The competition doesn’t have an entry fee so as to attract more potential rising stars.

How about established jewellery designers: how will entering this competition help them?
On top of prize money, we offer extensive international media coverage and additional exposure through promotional initiatives, roadshows and an exhibition tour. Winners will also get the chance to build relationships with industry leaders and competition sponsors.

What do you think of the current state of the Hong Kong jewellery design scene and how can it continue to expand?
As an international city, Hong Kong is overwhelmed by well-known global jewellery brands. The jewellery industry demands innovative, progressive designs, and our competition will help young, passionate designers make their way in the jewellery world.

How does the JNA Jewellery Design Competition 2018/19 differ from other jewellery competitions?
The competition aims to provide a sustainable platform for fostering creativity and innovation in the jewellery industry. Each of the three categories, Dancing Stone, Platinum, and Tahitian Pearl has a respective theme of New Fashion Tech, Platinum Attitude, and Asymmetric Perfection. Design entries must reflect the specified theme while highlighting the respective material's exceptional qualities. This helps to foster the creativity and innovation of designers by introducing unconventional materials to them.

What do you hope to achieve by holding the competition?
We aim to help facilitate industry growth by nurturing young designers. Jewellery designers and graduates of all jewellery design disciplines are encouraged to harness their ingenuity towards producing contemporary yet innovative designs that reflect their perspective.  

The launch event also included a seminar on jewellery design trends by Italian luxury trends forecaster Paola De Luca, who believes the consumer market will be dominated by independent women willing to spend big on quality products in the future. She added that jewellery providers should put effort into developing a unique purchasing experience and focus on digital marketing to cater to consumers.

Related Link
JNA Jewellery Design Competition

Content provided by Hong Kong Trade Development Council
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