23 May 2016
HKTDC 50 Year Anniversary
WHAT: With the theme “Golden Jubilee • Golden Partnerships,” the Hong Kong Trade Development Council (HKTDC) will roll out a series of activities and promotions from now until December, to showcase Hong Kong’s five decades of economic achievements driven by the city’s enterprising individuals.
WHEN: The 50th anniversary programme was launched on 13 May at the HKTDC Entrepreneur Day, and will continue with a series of fun and interactive programmes throughout the next seven months, culminating at the HKTDC World SME Expo in December.
WHO: Hong Kong-based entrepreneurs over the years will be spotlighted through a dedicated 50th anniversary website, which features success stories of local enterprises in various sectors from different eras.
The community will have the chance to participate through various traditional and new-media channels. An interactive “Snap A Story” feature allows people to upload photos of themselves and link them with selected motivational phrases that best reflect their interpretation of the entrepreneurial spirit.
A large-scale art jamming activity, curated by celebrated Hong Kong artist Simon Ma, will engage youngsters to collaborate and create an art piece under the theme “Fly Together.” The completed art piece will be unveiled at the 50th anniversary grand finale event in December.
WHY: Since its establishment in 1966, the HKTDC has been creating opportunities for Hong Kong SMEs and promoting Hong Kong as a global business platform.
The HKTDC Design Gallery will roll out 50th birthday shopping special offers to promote innovative quality Hong Kong products. In addition, games related to the Golden Jubilee will be hosted on HKTDC social media platforms, with prizes such as Super Passes for Book Lovers for the Hong Kong Book Fair and entry tickets to the HKTDC Food Expo.
And You Can Quote Me: “For 50 years, the HKTDC has worked in close partnership with the local business community to contribute to Hong Kong’s economic development. This incredible journey has been made possible by the creativity and hard work of the people of Hong Kong. In celebrating our past achievements, we hope to continue this spirit of enterprise well into the future.” (Margaret Fong, HKTDC Executive Director)
For more information, please visit: http://50.hktdc.com