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HKTDC Enterprise Turns 50

HKTDC Enterprise

WHAT: The Hong Kong Trade Development Council’s (HKTDC) flagship magazine, HKTDC Enterprise, has marked its 50th anniversary. An essential sourcing guide, Enterprise Yearbook offers comprehensive content, which serves as a year-round sourcing reference for professional buyers.

WHEN: To mark the event, a cocktail reception was held on 7 December 2017 during the SmartBiz Expo.

WHO: Reaching more than 500,000 quality buyers from 200 countries and regions, The Enterprise Yearbook is mailed directly to import-related, international buyers, including top businesses around the world.

Long-term Enterprise advertisers, including Brilliant Rich Electronics Ltd, Eastcolight (HK) Ltd, GPI International Ltd, Fung Tat Leather FTY Ltd, Heroka Industries Ltd, Hip Lik Packaging Products FTY Ltd, Kinox Trading Ltd, Lee Tat Handbags MFY O/B Lexsun Ltd, Maxwell Electronics Ltd, Minwa Electronics Co Ltd, Sunnex Products Ltd, Win-Chance Metal FTY Ltd, Yee Hing Metal FTY and Yee On Gems & Jewellery FTY Co Ltd, attended the anniversary reception.

WHY: Launched in 1967, Enterprise has since expanded into some 20 product magazines, serving as an effective platform connecting buyers and suppliers in Hong Kong and around the world. For decades, the publication has closely partnered with local suppliers in their product promotion and brand-building endeavours by showcasing products and services to a worldwide audience, helping to forge numerous business partnerships.

The new HKTDC Enterprise Yearbook 2018 contains details of more than 300 suppliers and over 500 pages of buyer-centric content. With a readership of over 500,000 buyers from more than 200 countries and regions, the publication helps suppliers reach potential customers from around the world. It offers insightful content for international buyers, featuring global export outlook and market analysis for 2018, as well as a special article named ”Hong Kong Legends” marking the 50th anniversary of Enterprise. The Yearbook also spotlights budding designers and start-ups, as well as their design ideas and stories. There is also a feature on the Belt and Road Initiative, detailing the latest developments and related opportunities for businesses.

WHERE: The publication is available at hotel business centres in Hong Kong and overseas, as well as in airline lounges of a number of international airports. The HKTDC also distributes the publication to VIP buyers via its global network of 46 offices worldwide and at its local and overseas trade fairs.

And You Can Quote Me: “We are proud that Enterprise has been in business for half a century, an achievement that would not have been possible without the support of our readers and advertisers. While there is now a much wider range of channels for export promotion, the HKTDC will continue to innovate and go hand in hand with SMEs in their quest to rise to new challenges in global markets.” (HKTDC Deputy Executive Director Benjamin Chau)

For more information, please visit: www.hktdc.com/magazines; www.hktdc.com/mobile

Content provided by Hong Kong Trade Development Council
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