2 Feb 2017
HKTDC Enterprise Yearbook 2017
WHAT: An essential sourcing guide, the 2017 edition of the Enterprise Yearbook offers comprehensive content for year-round sourcing reference.
WHEN: Debuting in 1967, Enterprise Yearbook has constantly evolved and strengthened its content to serve as an effective sourcing platform, connecting buyers and suppliers in Hong Kong and around the world. For decades, the publication has been in close partnership with suppliers in their production promotion and brand building journey by showcasing products and services to a worldwide audience.
WHO: Reaching more than 500,000 quality buyers from 200 countries and regions, The Enterprise Yearbook is mailed directly to import-related, international buyers, including top businesses around the world.
The Enterprise Yearbook 2017 edition contains details of more than 300 suppliers and over 500 pages of buyer-centric content and includes features on such topics as the global export outlook for 2017 and a list of important trade fairs and activities organised by the HKTDC in Hong Kong and worldwide.
WHY: The Enterprise Yearbook 2017 features a special selection of articles: “Brand Parade – Fifty & Beyond,” spotlighting a wide range of items designed by Hong Kong as well as overseas, to highlight HKTDC’s Golden Jubilee celebrations last year, while “Success in Generations” provides a retrospective look back at the humble beginnings of two family-run businesses and their rise to success. The importance of the Belt and Road Initiative and the facilitating role Hong Kong plays are detailed in a separate feature article. Other new additions to the magazine include a list of co-working spaces to help entrepreneurs set up business in Hong Kong, as well as a report on three local tech start-ups that found success in the city, thanks to its business-friendly environment.
WHERE: The publication is available at hotel business centres in Hong Kong and overseas, as well as airline lounges of a number of international airports. The HKTDC also distributes the publication to VIP buyers via its global network of 46 offices worldwide and at its local and overseas trade fairs.
HOW: Enterprise Yearbook is available on mobile as well as in an interactive online version, presenting a rich variety of buying opportunities and enabling buyers to send enquiries to suppliers anytime, anywhere.
Professional buyers can also subscribe to the print version.
For more information, please visit: www.hktdc.com/enterprise-yearbook