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HKTDC Search Engine Marketing Promotion Scheme

WHAT: The Hong Kong Trade Development Council (HKTDC) has teamed up with world’s leading Internet search engine Google to help Hong Kong SMEs reach new markets. Under the scheme, Hong Kong suppliers can use the HKTDC’s online marketplace, hktdc.com, to promote their products and services to international buyers.

WHEN: 28 Apr 2016

WHO: Suppliers using hktdc.com can place keyword advertisements on the Google search engine based on the nature of their business and target markets. When relevant overseas buyers search on Google, suppliers’ keyword advertisements will appear at the top of related search-result pages.

Interested buyers clicking on the advertisements will then be directed to suppliers’ webpages on hktdc.com to learn more about the companies and their products.

WHY: Suppliers who place search engine ads through the HKTDC can tap the expertise of HKTDC specialists, who will offer advice on search engine keywords, developing advertising copy, and editing webpage content on hktdc.com, helping to raise suppliers’ online Quality Score, a key factor in determining search engine ranking.

And You Can Quote Me: “Responding to the growing popularity of online and mobile Internet sourcing activities among international buyers, the HKTDC has been putting tremendous effort into building a trustworthy online business matching platform that connects global buyers and suppliers, and helping SMEs use mobile solutions to maximise promotion effectiveness. The partnership with Google helps SMEs capture new business opportunities via its strong and popular search engine.” (HKTDC Director of Publications & E-Commerce Loretta Wan).

For more information, please contact: supplier@hktdc.org. Or call (852) 1830 668.

Content provided by Hong Kong Trade Development Council
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