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HKTDC Small Orders (Chinese Mainland)

WHAT: To help local SMEs develop online retail sales on the mainland, the HKTDC has launched the B2B online transactional platform, hktdc.com Small Orders (Chinese Mainland), and Baidu’s search advertising service on hktdc.com.

WHEN: Soft-launched in the middle of last year, Small Order (Chinese mainland) was officially launched on 8 January.

WHO: Loretta Wan, HKTDC Director of Publications & E-Commerce; Kimmie Wong, Manager of the Hong Kong Trade and Industry Department; Leone Lau, Associate Sales Director of China Search (Asia) Ltd, Baidu’s authorised advertising agent in Hong Kong; Kim Lo, Assistant General Manager (Speedpost) of Hongkong Post; and Raymond Yeung, HKTDC Senior Sales Manager of Publications & E-Commerce, announced details of the new service at a seminar held during the HKTDC Hong Kong Toys & Games Fair.

WHY: The hktdc.com Online Promotions Service offers a simplified Chinese platform for Hong Kong suppliers to display product catalogues and information that includes a service to help suppliers edit product descriptions in simplified Chinese to tailor to the mainland market.

The Baidu search advertising service allows ads from hktdc.com suppliers to be listed among the top search results. Buyers who click on the advertisements will then be directed to the suppliers’ hktdc.com webpage, where they can browse for more product information. Buyers can also enter their contact information into the advertisements and connect directly with the suppliers. The search engine also allows suppliers to specifically target customers in the first-, second- or third-tier mainland cities.

HOW: Current HKTDC exhibitors and advertisers can try the hktdc.com Small Orders (Chinese Mainland) for free. Mainland buyers who place small orders can settle payments in renminbi using AliPay, TenPay, WeChat Pay or China UnionPay. Hong Kong suppliers can receive payments in US dollars via PayPal and avoid foreign currency exchange hassles. Suppliers who use Baidu’s search advertising service can link buyers to their webpage at hktdc.com or at the hktdc.com Small Orders platform to enhance exposure, promotion and generate more business.

And You Can Quote Me: “The HKTDC has been closely monitoring market developments and working with SMEs to capture business opportunities in domestic sales. Under the new initiative, Hong Kong SMEs that place search engine advertisements on Baidu through the HKTDC can enjoy a lower entry barrier and simpler procedures.” (Loretta Wan, HKTDC Director of Publications & E-Commerce.)

WHERE: For more information, please visit: http://xiaopiliang.hktdc.com

Content provided by Hong Kong Trade Development Council
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