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In Style ● Hong Kong Expo

WHAT: To promote Hong Kong’s unique lifestyle trends, the HKTDC is staging the major promotion “In Style • Hong Kong” Expo in the Malaysian capital.

Building on the previous “In Style • Hong Kong” Expo in Bangkok, this year’s event comprises a product fair, symposium, citywide promotion and gala dinner.

WHEN: 7-8 November 2017

WHO: The In Style‧Hong Kong Symposium will feature speakers Rimsky Yuen, Secretary for Justice, the Government of Hong Kong Special Administrative Region (HKSAR), Professor Royce Yuen, CEO, MaLogic; Joseph Phi, President, LF Logistics; Kevin Huang, CEO, Pixels Ltd; and Nicholas Ho, Deputy Managing Director, hpa. The speakers will examine how Hong Kong service companies can help Malaysian companies expand their business.

Meanwhile, the two-day expo features 40 exhibitors showcasing branded home electronics, gifts and premium, fashion accessories, fine jewellery and watches, as well as eco-friendly products. The Expo will offer a prime opportunity for buyers in Malaysia and neighbouring countries to source stylish products supplied by Hong Kong companies.

Exhibiting brands include Chow Tai Fook, Chinese Arts & Crafts, ECO Concepts, HYOne, Me Too!, Prima Series, SAGA and Team Green. A range of award-winning products of the Hong Kong Smart Design Awards will also be displayed to showcase Hong Kong’s creative and design capabilities. Some 2,000 buyers and representatives, ranging from importers, distributors, retailers, brand agents, franchisees, department stores and specialty stores, are expected to visit the Expo.

WHY: To promote the event to Malaysian consumers, the HKTDC has launched a series of citywide promotions in Kuala Lumpur, engaging 140 restaurants and retail outlets by partnering with 30 Hong Kong and Malaysian brands to offer discounts and incentives that promote Hong Kong cuisine and lifestyle.

Until the end of November, the HKTDC will spotlight Hong Kong’s design-led products, trendy fashion and culinary experience at pop-up stores, showcases and retail stores.

WHERE: Diamond Ballroom & Foyer, Mandarin Oriental Hotel, Kuala Lumpur

For more information, please visit: www.instyle-hk.com

Content provided by Hong Kong Trade Development Council
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