24 July 2014
Reusable Expo Booth Highlights Taiwan's Growing Green Expertise
Publicly-funded eco-friendly exhibition stand cuts costs and reduces waste at overseas trade events.
|Demo House: eco and pocket-friendly.|
Taiwan companies now have the opportunity to showcase their eco-friendly products and services at overseas expos in a specially-commissioned Taiwan Green Products Demo House. The project has been implemented by the Taiwan Green Trade Project Office (GTPO).
The move forms part of the GTPO's wider objectives to provide coaching, training and promotional assistance to eco-minded Taiwanese manufacturers. It is part of a programme to help the territory's companies market their green products and services in key overseas markets.
The Demo House initiative came in response to growing concern over the expense incurred by Taiwanese companies in terms of promotional booth construction and decoration. It is, in essence, a reusable exhibition show booth, exclusively featuring materials and display items provided by Taiwanese manufacturers.
The Demo House is said to be highly flexible and can be assembled and disassembled like a Lego kit. As a result, for each target overseas exhibition, the relevant components can simply be shipped to the location and assembled on site. This not only saves on decorative costs, but also dramatically reduces waste. The versatility and flexibility of the unit also allows users to customise a variety of module combinations, depending on the exhibition theme and booth size.
To complete the project, GTPO brought together a comprehensive range of Taiwan's green products and technologies, all with the requisite eco labels and international green certificates. Among the included items are energy-saving lighting, recycled paper furniture, temperature-control eco glass building materials, intelligent control systems, and energy-saving systems for air-conditioning installations.
The Demo House has already appeared at the China (Beijing) International Fair for Trade in Services (CIFTIS) and the Low-Carbon Fair in Guangzhou, where it was said to be well-received by the media and buyers alike. The booth is now scheduled to appear at a number of other major trade events throughout the year.
Sylvia Yeh, Taiwan Office
Related link: Taiwan Green Products Demo House