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Silver Industry Expo Expansion Marks New Emphasis on Elderly Care

Over the last three years, the China International Silver Industry Exhibition has doubled in size, with its ever-growing number of visitors seen as a testament to the revolution in elderly care now taking place across the mainland.

Photo: Elderly care products: A soaring sector.
Elderly care products: A soaring sector.
Photo: Elderly care products: A soaring sector.
Elderly care products: A soaring sector.

As a sure sign of the growing significance of the elderly care sector, the 2016 Silver Industry Exhibition (CISIE) is said to have been one of the mainland's best-supported expos of the year. Only three years old, the show has recorded massive growth every time it has been held, with the latest event more than double the size of the expo's 2014 debut (see table below).

Broad Spectrum of Exhibitors

This year, the event attracted a number of global brands, such as Toto, Panasonic, Oasis and Kohler. Many of the mainland's leading elderly care institutions – notably Younger, Goodfield Nursing and Colorfuline – also had a sizable presence.

Of particular significance, though, was the attendance of several governmental bodies, including The National Research Center for Rehabilitation Aids, The Guangdong Committee for Elderly Care, The Guangzhou Elderly Services Department and The Guangdong Provincial Prosthetics and Orthotics Rehabilitation Center.

In another first, this year the event introduced an overseas pavilion, hosting representatives from Australia (Austrade), Japan (Jetro) and Taiwan (The New Taipei Elderly Industry Development Association). Hong Kong was particularly well-represented, with several companies and organisations – including the Hong Kong Elderly Commission, Culture Homes, Koon Tai Holding and The Dr Lam Chik Suen District Elderly Community Centre – taking space in the pavilion. The UK, France and the Netherlands, meanwhile, all had consular representation at the show.

Photo: The Guangdong Elderly Care Department.
The Guangdong Elderly Care Department.
Photo: The Guangdong Elderly Care Department.
The Guangdong Elderly Care Department.

Aside from the overseas pavilion, the expo also had four other themed zones – Barrier-free Living; Rehabilitation and Care Products; Smart Senior Care; and Health and Wellness. The first of these – Barrier-free Living – focussed on the architectural design of senior care homes, the operation and management of elderly care institutions and the development of elderly-friendly furniture. By contrast, the Rehabilitation and Care Products Zone featured a round-up of all the latest in terms of medical devices, rehabilitation equipment and care products. Over in the Smart Senior Care Zone, smart homes, wearable health devices and health management systems were very much the order of the day, while tourism for the elderly and healthcare treatments came under the remit of the Health and Wellness Zone.

Trade and Non-trade Buyers

With the event free to attend, the show attracted a large number of non-trade visitors, with many keen to explore the range of elderly-focussed insurance schemes and health-monitoring programmes on offer. Tourism packages for senior travellers (notably www.ly.com's Bailvhui club), as well as specialist elderly clothing and medical devices, were also particularly popular.

As well as members of the general public, the event also attracted a significant number of trade buyers from several different categories. From the senior care real estate sector, for instance, there were representatives from R&F, Evergrande, Vanke and Yuexiu. Among the leading elderly care institutions to send buying teams were Huichen Life, Taicheng Life Garden and Yihe.

Particularly well-represented this year, though, were many of the mainland's leading elderly care and rehabilitation centres. This saw buyers from The Sun Yat-sen Memorial Hospital, The Guangdong General Hospital, The Guandong Neurological Rehabilitation Center and The Guangdong Work Injury Rehabilitation Hospital all heading to the Poly World Trade Center for the four-day show.

Photo: Leisurely living: A senior privilege.
Leisurely living: A senior privilege.
Photo: Leisurely living: A senior privilege.
Leisurely living: A senior privilege.

This high level of buyer attendance was seen as a reflection of just how much emphasis is now put on elderly home and community care across the mainland. While home care for the elderly is a deep-rooted tradition in China, the notion of community care is still relatively new. In a sure sign that it is catching on, however, the Poly Real Estate Group's Hexihui community care project was one of the most talked-about presentations at the event. In particular, many attendees were keen to know more about the group's range of senior apartments, community medical services and senior recreational facilities.

Seminars and Presentations

In addition to the four themed product and services zones, this year's event also hosted a number of specialist presentations and discussion panels, including The China-Australia Retirement Forum and The China-Japan Silver Industry Seminar. There were also sessions devoted to senior real estate and the management of elderly care institutions. In addition, there was a popular business-matching service, which looked to pair companies and institutions with complementary requirements.

Table: CISIE: Event Growth by Year
Table: CISIE: Event Growth by Year

The China International Silver Industry Exhibition 2016 took place at the Poly World Trade Center Expo in Guangzhou from 11-13 November, with 300 exhibitors in attendance.

Wayne Chung, Guangzhou Office

Related article:
Financial Products and Smart Care Systems Dominate 2016 Elderly Expo

Content provided by Picture: HKTDC Research
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