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Taiwan Looks to Take Global Lead in Green Trade Fair Sector

Use of environmentally friendly presentations set to replace conventional options of timber stands and paper flyers.

Photo: Green trade zones: Pioneering more environmentally friendly expos. (MEET TAIWAN)
Green trade zones: Pioneering more environmentally friendly expos.
Photo: Green trade zones: Pioneering more environmentally friendly expos. (MEET TAIWAN)
Green trade zones: Pioneering more environmentally friendly expos.

MEET TaiwanMeetings Exhibitions Events Travel Taiwan – is the official body charged with promoting the territory as a trade event destination. Within its remit, it also has responsibility for raising the service levels and efficiency of the events industry, while also boosting Taiwan's brand in the sector on a global basis. More recently, it has also been charged with helping the trade fair sector develop in a more environmentally and sustainable fashion.

As an official body, MEET Taiwan falls under the auspices of the Bureau of Foreign Trade, itself a subsidiary of the Ministry of Economic Affairs. It also works closely with the Taiwan External Trade Development Council (TAITRADE).

Of late, its role in encouraging trade fairs to adopt a more green-friendly approach has become more significant. This has seen it launching a number of initiatives aimed at persuading fair organisers to conserve energy and reduce their carbon footprint in the areas of transportation, food and beverages, accommodation, decoration and the use of promotional materials.

In addition to releasing the annually updated Green Trade Fair Guidelines, the Bureau of Foreign TradeMEET Taiwan's parent body – also offers cash incentives, professional advice and assistance for show organisers looking to take a more sustainable approach. It can also cover the costs incurred by industry players looking to obtain internationally recognised green certification.

Photo: Flyer recycling point. (MEET TAIWAN)
Flyer recycling point.
Photo: Flyer recycling point. (MEET TAIWAN)
Flyer recycling point.

Now looking to further extend the concept of green trade fairs, the government – in alliance with a number of key fair organisers – is now encouraging exhibitors to consider recyclability options when planning their exhibition presentations. In response to this, several exhibition companies are said to be looking to adopt more sustainable and reusable promotional options, including modular display systems, self-illuminating light boxes, LED alternatives and large-scale dynamic video walls.

This innovative approach, in combination with cutting-edge digital marketing techniques, has resulted in the introduction of a new generation of creative-led exhibition stands. Collectively, such initiatives have done away with the notion that truly effective exhibition stands inevitably require the use of vast amounts of fresh timber.

Many exhibiting companies are also coming to accept the idea that environmentally unfriendly flyers and brochures can be effectively replaced through the use of high-impact audio/video presentations. Indeed, one company has taken this to the next stage by pioneering the use of holographic presentations in a trade fair environment.

It is now anticipated that the widespread utilisation of such technology on trade fair stands will result in green expos that are far more interactive and memorable than their conventional counterparts. At the same time, it is expected that stands will become more environmentally friendly without ever needing to compromise on aesthetic grounds.

Not only are green decorations, green services and green designs becoming increasingly popular in Taiwan, however, it is also a trend that is making a global impact. In light of this, Taiwan was named as this year's joint winner – along with the US – of the UFI Sustainability Award, an annual accolade presented by The Global Association of the Exhibition Industry.

Tammy Hsieh, Taiwan Office

Content provided by Picture: HKTDC Research
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