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Taiwan's Animated Movie Sector Proves Open! Open! for Business

Open! Open!, a new live action/cartoon production, is being billed as a major step forward for Taiwan's creative sector.

Photo: Will Open! Open! match the success of Firestorm, TWR Entertainments’ 2013 hit? (Xinhua News Agency)
Will Open! Open! match the success of Firestorm, TWR Entertainments' 2013 hit?
Photo: Will Open! Open! match the success of Firestorm, TWR Entertainments’ 2013 hit? (Xinhua News Agency)
Will Open! Open! match the success of Firestorm, TWR Entertainments' 2013 hit?

Mixing live action and animation in the tradition of Who Framed Roger Rabbit?, Open! Open! is tipped to be one of the hits of the Taiwanese box office this summer. The movie marks the big screen debut of Open Chan, the cartoon dog that has long-served as the mascot for the 7-Eleven convenience store chain in Taiwan.

The movie is being promoted as Taiwan's first homegrown production to feature both live action and cartoon characters. As well as Open Chan himself, the picture also stars Chien Man Shu, a Taiwanese actress making her feature film directorial debut, as well as serving as its co-writer. The film will see her finding love in Taipei, with the assistance of Open Chan and his cartoon chums.

The film is being produced in association with TWR Entertainment Inc, a leading Taiwanese animation and special effects company that has previously worked on a number of Hollywood movies. With the computer animation element of the film said to be budgeted at around NT$100 million (US$3.3 million), the movie is believed to mark a new milestone in the development of Taiwan's cultural and creative sector.

Founded in 2011, TWR Entertainment specialises in 3D production technology. The company is said to employ both homegrown and overseas technical professionals, many of whom have considerable experience of working on American and European 3D animation movies. Its resources include computer graphics and computer vision research and development teams from the University of Cambridge and University of Southern California, staff from the Avatar production team, as well as researchers from Taiwan University's Department of Computer Science and Information Engineering.

To date, the company has sought to make a name for itself by providing animated 3D services across a wide range of applications, including television, advertising, computer gaming and interactive museum displays. In recent years, it has also been involved in the production of a number of 3D blockbuster movies, accounting for box office sales of more than Rmb500 million. Most notable among its 3D big screen credits are Chinese Zodiac, Firestorm and The Monkey King.

Tammy Hsieh, Taiwan Office

Content provided by Picture: HKTDC Research
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