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China Prioritises Mass National Participation in Sporting Activities

China has announced plans to actively promote mass national participation in sport and to reinvent the sports sector as a key economic pillar.

In order to deliver on this, the State Council has identified a range of priorities, including:

Enhanced Sectoral Reform

  • With specific regard to the sporting sector, this will see administration streamlined, powers delegated and services improved in line with the opimisation of all relevant policies. This will include a requirement that all sport tournaments and all training provided by national single-event sports associations must be organised / conducted on an open and transparent basis

Promoting Participation in Sports

  • In line with this, the central government will encourage regional authorities across the country to actively promote participation in sporting activities by highlighting all the relevant opportunities available across the market

Constructing New Facilities / Upgrading Existing Resources

  • To deliver on this, the central government will urge private sector developers, as well as their public sector counterparts, to invest in the construction of new sport-friendly venues and to upgrade / repurpose existing facilities in order to meeting the sporting requirements of local communities

Upgrading Sports-Related Industries

  • In this particular regard, the government has undertaken to support sporting goods manufacturers in the innovative development of new products, while promoting the application of smart manufacturing techniques, big data, artificial intelligence and other new technologies within the sports manufacturing sector

Full details of the government’s proposals can be found in the Opinions on Promoting Mass Sports, Sports Consumption and High-Quality Development of Sports Industry (Guo Ban Fa No. 43 [2019]), as recently issued by the General Office of the State Council.

Source: State Council

Content provided by Picture: HKTDC Research
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