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China to Press Ahead with Tourism Industry Upgrade

China’s National Development and Reform Commission (NDRC) will continue to promote transformation and upgrading of the country's tourism industry in 2016 to enhance its quality and efficiency.

First, further increase investment to support development of tourism infrastructure and public service facilities, and constantly enrich the varieties of tourism products and services.

Second, implement the project of rural tourism to bring wealth and income to the people.

Third, introduce a national eco-tourism development plan. Integrate poverty alleviation efforts in poor areas with the building of an eco-civilisation, draw up a blueprint for national eco-tourism development and form a high-end eco-tourism system comprising collaboration zones, destinations, routes, and key tourist attractions in eco-tourism.

Fourth, launch a national red tourism development plan, enrich and improve the directory system of classic tourist attractions.

Fifth, work in line with the Ministry of Education’s policy measures to promote development of study tours.

NDRC said that starting from last year, it has worked together with relevant departments to study and prepare the National Red Tourism Development Plan (2016-2020), the National Ecotourism Development Plan as well as carried out dedicated studies on the development of study tours. NDRC has also made policy recommendations to further promote the healthy development of rural tourism. In addition, NDRC will set out guidelines on admission fee of scenic spots, provide guidance to local authorities in revising the relevant prices and implementing price management prescribed or guided by government relating to scenic spots developed with the use of public resources.

Content provided by Picture: HKTDC Research
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