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Counterfeit/Substandard Goods Targetted in New Mainland Initiative

A series of new measures have been introduced as part of the State Administration for Market Regulation’s bid to tackle the ongoing problems associated with the production, distribution and sale of counterfeit or otherwise substandard goods throughout mainland China.

Among the measures formally adopted are the following:

Comprehensive Approach

Prohibitive action will be taken against the production/sale of all counterfeit/substandard products and any form of trademark infringement, as well as all cases of misleading or illegal advertising. In all instances where there is evidence of substantial counterfeit activity or intent to defraud, every aspect of the suspect supply chain – from initial production to point of sale – will be subject to in-depth investigation and liable for the designated penalties.

Public Scrutiny

Local regulatory authorities are to be urged to fully investigate all instances of product piracy highlighted by brand owners or consumers, while also taking an active role in monitoring suspect advertising across a range of media and developing their own resources for identifying possible copyright breaches on a proactive basis.

Online Marketplace Responsibility

All online marketplaces acting as conduits for e-commerce or other forms of sales/distribution will be obliged to respect and protect the legitimate interests of all relevant Intellectual Property Rights (IPR) holders, while also acting in the interest of consumers at all times.

For further details (in Chinese), please visit the following link:

Circular of the State Administration for Market Regulation on Stepping up Efforts to Crack Down on the Illegal Production and Sale of Counterfeit and Inferior Goods (Shi Jian Shi No. 40 [2018])

Content provided by Picture: HKTDC Research
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