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Guiyang Summit Produces E-commerce Consensus

The China Big Data Industry Summit and China E-Commerce Innovation and Development Summit (also known as Big Data Expo) held in Guiyang 26-29 May released at its closing the Guiyang Consensus of the 2016 China E-Commerce Innovation and Development Summit (Guiyang Consensus).

The summit had "new mission, new vision and new dynamics" as its theme. Experts taking part in the expo exchanged ideas, shared experience and reached consensus on cross-border e-commerce, poverty alleviation by means of e-commerce development, e-commerce logistics and courier service, national e-commerce demonstration cities, mobile finance, innovation of layout for agricultural e-commerce, selection of e-commerce system for brand-name enterprises, new opportunities for e-commerce, and other topics.

The Guiyang Consensus puts forward the following proposals:

Attach equal importance to giving enterprises encouragement and support and regulating development. Steps should be taken to encourage and support enterprises in becoming real market players by giving leverage to the decisive role of the market in resource allocation, and create a policy environment that is conducive to the innovation and development of e-commerce by effectively changing government functions and giving fuller play to the role of the government. Steps should also be taken to step up the formulation of laws, regulations, standards and norms for e-commerce, accelerate the reform of the management system, and strengthen and improve market oversight in order to form a safe and reliable e-commerce market with orderly competition, integrity and law-abiding players.

Attach importance to the integration of e-commerce and supply-side structural reform. Making use of next-generation information technology, steps should be taken to carry out industrial organisational innovation, reshape consumption, circulation and production with emphasis on the innovation of design, production, societal marketing, logistics and means of after-sale services, upgrade the level of flexible and intelligent manufacturing, improve the network-based industrial operation systems, and earnestly and effectively promote supply-side structural reform to make it the new engine of economic growth.

Promote e-commerce to improve the people's livelihood. Steps should be taken to explore new ideas, new means and new methods for the government to serve the community in urban areas, rural areas and under-developed areas and promote the upgrading of public services. Further steps should be taken to implement in greater depth projects supporting rural e-commerce, such as projects for the comprehensive demonstration of rural e-commerce, express delivery to the rural areas and rural broadband connectivity, improve the system of two-way circulation service for rural e-commerce, promote rural industrial clustering through e-commerce, and make use of the new industrial chains formed by e-commerce in comprehensive and diverse ways to help the poverty-stricken population shake off poverty and increase income.

Guide the coordinated and innovative development of e-commerce and traditional industries. Greater attention should be paid to the relations between the new business model of e-commerce and the old business model of traditional industries. Efforts should also be made to properly handle the contradictions between the new and old business models in resource allocation, break the rigid patterns of benefits distribution of old industries, and create new opportunities for structural re-employment. Support should be given to e-commerce in further penetrating into and integrating with the consumption, circulation and production processes and creating more and better new business models and business formats. At the same time, steps should also be taken to develop new formats, expand operational scale, improve efficiency and effectively guide the transformation and upgrade of traditional industries in accordance with the actual demands of the real economy.

Give full scope to the leading role of e-commerce in the Belt and Road Initiative. Steps should be taken to develop international e-commerce in the main direction of the Belt and Road initiative by means of point-to-point cooperation, joining points to form networks and the "business is business" approach, build an online economic belt with mutual recognition of rules and regulations, connectivity of facilities, mutual exchange of information, mutual trust between enterprises and integration of industries, and form a market structure with "sea, land, air and online connectivity".

Content provided by Picture: HKTDC Research
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