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Interactive Advertising Regulations Approved for February 2018 Implementation

New guidelines regulating interactive advertising across the mainland are set to come into effect as of 1 February 2018. The standards were drawn up following extensive consultation with a wide range of industry experts, including representatives from advertising agencies, digital businesses, media consultants and standards authorities.

The new guidelines were approved by the General Administration of Quality Supervision, Inspection and Quarantine and the Standardisation Administration of China and were outlined in National Standards Announcement No. 20, 2017. In the interest of clarity, the regulations have been broken down into three distinct categories: GB/T 34090.1-2017 Interactive Advertising – Part 1: Terminology Overview; GB/T 34090.2-2017 Interactive Advertising – Part 2: Delivery Monitoring Requirements, and GB/T 34090.3-2017 Interactive Advertising – Part 3: Effect Measurement Requirements.

For further details (in Chinese), please refer to the following websites:

National Standards Announcement of the People’s Republic of China (No. 20, 2017) 

National Guidelines on the Regulation and Development of Interactive Advertising

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