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Medical and Financial Advertising Comes Under Renewed Scrutiny

New guidelines designed to protect consumers from misleading and illegal advertising have been jointly issued by the State Administration for Industry and Commerce and nine other government departments. The guidelines – published as the Work Plan for Strictly Investigating and Punishing Illegal and Fraudulent Advertisements and Maintaining Good Order in the Advertising Market – focus on strengthening the supervision and legislation enforcement with regard to advertising related to a number of areas deemed to represent a particular risk, including pharmaceuticals, medical devices, health foods, food and medical services and online financial services.

In cases where the veracity and legitimacy of any financial institutions advertising their services and / or products are deemed questionable, all such instances will now be referred to the relevant financial administrative departments. At the same time, the key advertising channels, including television, the print media and all digital platforms, will be subject to enhanced supervision.

For further details (in Chinese), please refer to the following link:

Work Plan for Strictly Investigating and Punishing Illegal and Fraudulent Advertisements and Maintaining Good Order in the Advertising Market (Gong Shang Guang Zi No. 150 [2017])

Content provided by Picture: HKTDC Research
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