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Misleading Medical Advertising Highlighted in Bid to Boost Public Awareness

Following the prosecution of several companies and individuals responsible for the production and dissemination of misleading medical advertisements, several examples of such illicit promotional material have been made available to ensure that the general public cannot be deceived by such practices in future. The move was authorised by the government departments responsible for industry and commerce administration and market supervision in China.

According to the Advertising Law of the PRC, when producing advertisements to market goods or services on the mainland, any individuals or organisations that design, produce or publish such advertisements, either on their own behalf or through authorised agents, must comply with its legally-outlined requirements. In addition, all such advertisements must also comply with any additional legislation that specifically relates to individual products and services, including patented items, medical treatments, pharmaceuticals, medical devices, health foods, tobacco products, wines, educational matters, training, investment promotion and real estate. 

For further details of the examples in question (in Chinese), please refer to the State Administration for Industry and Commerce website.

Content provided by Picture: HKTDC Research
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