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New Regulations Introduced for Enterprise Name Registration and Verification Process

New legislation has been introduced to regulate the procedure for approving company names, streamline the initial registration system and improve the subsequent verification and assessment processes. The new regulations were outlined in two policy documents recently issued by the State Administration for Industry and Commerce (SAIC) – Rules for Prohibiting and Restricting the Use of Certain Enterprise Names and Rules for Assessing Identical and Similar Enterprise Names.

In specific terms, the Rules for Prohibiting and Restricting the Use of Certain Enterprise Names seeks to ban enterprises from incorporating certain words deemed to be misleading or deliberately deceptive into any official company name. Among the prohibited terms are “national”, “highest level” and “best”.

The Rules for Assessing Identical and Similar Enterprise Names, meanwhile, focuses more on increasing transparency with regards to providing applicants with detailed information on all incidences when a requested name is deemed to be identical or similar to that of an existing enterprise. The procedure will require the disclosure of any relevant online search data as well as access to any other appropriate reference material.

For further details (in Chinese), please refer to the following website:

Circular of the SAIC on Issuing the Rules for Prohibiting and Restricting the Use of Certain Enterprise Names and Rules for Assessing Identical and Similar Enterprise Names (Gong Shang Qi Zhu Zi No. 133 [2017])

 

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