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Brazil Approves Accession to Madrid’s Trademark Protection Protocol

The Brazilian government has approved effective 1 October Brazil’s accession to the Madrid Protocol. The Madrid Protocol is an international agreement administered by the Word Intellectual Property Organisation that allows a country to protect and register trademarks in all 120 signatory countries. Current adherents to the protocol include, among others, the United States, mainland China, Russia, India, France, Germany and the United Kingdom.

While trademark registrations are evaluated by each country independently, the Brazilian government has stated in the past that the Madrid Protocol process is fundamental for Brazilian companies to be able to sell their goods overseas. Trademarks are only valid in the country where they are registered. Thus, a company may lose its apparent trademark rights to another company in a country where the trademark has not been registered. Brazilian officials believe joining the Madrid Protocol will help facilitate the registration and approval of Brazilian trademarks around the world.

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