6 March 2019
Canada Again Warns Consumers about False Labelling Claims Involving Textiles Allegedly Made of Bamboo
The Canada Competition Bureau is again warning consumers about false labelling claims involving textile and apparel products allegedly made of bamboo. This issue has been a long-standing concern for both the Canada Competition Bureau and the U.S. Federal Trade Commission, which have released guidance documents and pursued various enforcement actions over the years in an effort to eradicate this practice.
Rayon is a man-made fibre created from the cellulose found in plants and trees and processed with harsh chemicals that release hazardous air pollution. Any plant or tree – including bamboo – could be used as the cellulose source, but the fibre that is created is rayon. Textiles and apparel may be labelled as made of bamboo only if they are made directly with bamboo fibre (often called “mechanically processed bamboo”). Articles made with bamboo pulp that has undergone a chemical fibre-making process, however, must be labelled in Canada as made of “rayon”, “viscose”, “rayon from bamboo” or “viscose from bamboo”. The Canada Competition Bureau notes that the end product from the chemical transformation of bamboo fibre into fabrics for clothing, towels or bedding contains no trace of the bamboo plant or its antimicrobial properties.
Canadian authorities are therefore urging consumers to report any products that are falsely advertised or labelled as “bamboo” without the words “rayon” or “viscose.” The Canada Competition Bureau has issued guidance designed to help businesses selling textiles and apparel that are labelled as being made of bamboo market their products in ways that are truthful, non-deceptive and in compliance with the law. A copy of this publication is available at http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03021.html.