27 Oct 2017
Canada to Lead Creative Industries Trade Mission to Mainland China in April 2018
Minister of Canadian Heritage Mélanie Joly recently announced her intention to lead Canada’s first creative industries trade mission to mainland China. Scheduled for April 2018, this trade mission is intended to support Canadian creators and businesses in the creative industries looking to further new partnerships and build business-to-business relationships in the mainland while strengthening bi-lateral cultural and economic relations. The trade mission will focus on four segments: film and audio-visual (including animation and visual effects), video games and virtual reality/augmented reality (VR/AR), digital content for public creative spaces and museums, and performing arts.
This announcement was made as part of Creative Canada, the Canadian government’s vision for the future of the domestic creative sector, which includes a firm commitment to promoting the discovery and distribution of Canadian creative content in global markets. Minister Joly also announced the release of a market study of mainland China’s creative industries that highlights the “tremendous opportunities” that exist in the mainland for Canadian artistic and cultural content.