24 Aug 2015
Hong Kong Services for Mainland’s Outbound Investment (2): Hong Kong Designers Boost Chinese Mainland Brand Building
In the course of developing brands and pursuing upgrade and transformation, mainland enterprises now have a strong requirement for relevant design services. They have come to recognise Hong Kong designers’ strength in terms of international exposure and market awareness. According to Leo Tang, a Hong Kong designer, the city’s designers have grown up in a globally competitive environment. Over a number of years, this has seen them accumulate considerable experience when it comes to serving well-known brands and multinational corporations. At the same time, with the support of cross-sector design services, they can now provide the desired service support to mainland enterprises in the course of building brands and developing domestic and overseas markets.
Providing Mainland Enterprises with an International Standard of Service
Leo Tang is the Director of Design for Leo Tang Creations Co. Assessing Hong Kong’s importance in the wider design world, he said: “The city is an important trade hub in the region. It is home to a gathering of multinational corporations from all over the world, as well as, of course, a significant number of local companies.
“The Hong Kong designers that serve these corporations not only support their clients when it comes to developing local business, but also help them explore the mainland and overseas markets. As many of these clients are also targetted by designers the world over, Hong Kong designers can only stand out and win the trust of such clients by providing them with a full range of services and by utilising their knowledge and understanding of the international market.”
Tang has more than 20 years’ experience in the design field and specialises in the creation of corporate logos, image design, design concepts and environmental design. He is one of the most renowned designers of Chinese lanterns and graphics in Hong Kong. He has won numerous awards in Hong Kong creative design competitions, including the KCR-Creative Train, The Revitalisation of Tai O, and a number of the large-scale lantern festivals held by the Leisure and Cultural Services Department of the Hong Kong SAR Government.
Leo Tang Creations Co, the business he established in 2013, is an up-and-coming Hong Kong design company. It supplies design services to brands, with an emphasis on printing, packaging and environmental responsibility. Apart from working with local clients, the company is also looking to service the mainland market, including the Pearl River Delta and Yangtze River Delta regions. To this end, it has already appointed a representative in Beijing. The company currently provides consultancy, design and production services for exhibitions and festival promotions in a number of different mainland shopping malls.
Tang believes that, although the mainland market is vast, it is still possible for Hong Kong industry players to service clients across China, largely thanks to the host of online communication tools now available. More importantly, Hong Kong designers, all too familiar with working in a highly competitive environment, are capable of delivering an international level of design service, together with high standards of creativity. As such, they can offer cost-effective total solutions for those mainland manufacturing and service industry players committed to brand development.