13 Feb 2019
Accessing ASEAN Consumer Market: Toys and Games
SynopsisProviding practical guidance for SMEs in the toys and games industry, this report explores the potential of the ASEAN markets, with a particular focus on Thailand, Malaysia, Indonesia and Singapore, the key regional hub. Overall, it evaluates the retail and distribution channels of each of the target countries, while also providing a guide to the optimal market entry and marketing strategies. In addition, it details the prevailing import regulations, charts the e-commerce development of each country and highlights any other issues that overseas companies need to be aware of.