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Accessing the ASEAN Consumer Market: Fashion and Accessories

 

Providing practical guidance for SMEs in the fashion and accessories industry, this report explores

Synopsis

Providing practical guidance for SMEs in the fashion and accessories industry, this report explores the potential of the ASEAN markets, with a particular focus on Thailand, Malaysia, Indonesia and Singapore, the key regional hub. Overall, it evaluates the retail and distribution channels of each of the target countries, while also providing a guide to the optimal market entry and marketing strategies. In addition, it details the prevailing import regulations, charts the e-commerce development of each country and highlight any other issues that overseas companies need to be aware of.

 

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