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China’s Toy Shoppers: A Purchasing Behaviour Survey

China's Toy Shoppers: A Purchasing Behaviour Survey  
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Synopsis

Which toys are the mainland’s middleclass parents now buying their children? What are the factors in their purchase decisions? How important are price points and ecommerce opportunities to these affluent consumers? This survey of purchaser behavior in eight major Chinese cities is an essential guide for any company involved in the toys and games sector.

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