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China's packaged food market: consumer preferences and spending patterns

China’s packaged food market: consumer preferences and spending patterns  
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Synopsis

Urbanised lifestyles and rising incomes are fuelling the growth of China’s packaged food market. According to a survey by HKTDC, 81% of the respondents agree that they are now buying more packaged food than before. Consumers are increasingly “sophisticated” and they are trying out a lot more new products. 58% of the respondents agree that they are now buying more imported packaged food than before while 70% agree that they prefer buying food that is advertised as healthy even if prices are higher.

Content provided by Picture: HKTDC Research
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