14 Nov 2017
The Middle Class Consumer Markets in ASEAN: Hong Kong Opportunities
SynopsisThis report examines the consumer markets in five ASEAN countries – Malaysia, Thailand, Indonesia, the Philippines and Vietnam. It starts by providing an overview of ASEAN and findings of a survey of the middle class. This is followed by individual analyses of each ASEAN-5 consumer market in terms of the economic and retail market backdrop, retail channels, FDI rules, and country-specific survey results, alongside business opportunities.