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1.

China’s Evolving Beauty Market: The View from a Beauty Salon

15 Aug 2018

Having witnessed rapid market changes over the past decade, beauty salon manager Fan Xiaolan shares with HKTDC Research her experience and insights on the latest market trends from the perspective of ...Read More

2.

Smart Logistics for Pharmaceuticals Expands Rapidly in Zhongshan

23 July 2018

Guangdong Jointown Pharmaceutical’s distribution centre in Zhongshan is a third-party logistics service provider approved by the Guangdong Food and Drug Administration. Guangdong Jointown shares its e...Read More

3.

The Hong Kong-Zhuhai-Macau Bridge: A New Dawn for Zhuhai Logistics

10 July 2018

The Hong Kong-Zhuhai-Macau Bridge (HZMB), will form a new passageway straddling Guangdong, Hong Kong and Macau and connecting the east and west banks of the PRD. Zhuhai Gangda Supply Chain Management ...Read More

4.

China’s Social Media Marketing (6): How Hong Kong Firms Can Build Sales via Mainland E-Commerce Platforms

12 June 2018

JD Group e-commerce business is divided into JD.com and the cross-border JD Worldwide. JD.com is mainly selling domestic and joint venture firms’ products. On the other hand, JD Worldwide is a cross-b...Read More

5.

China’s Social Media Marketing (5): One Hong Kong Cosmetics Company’s e-Tailing Venture

5 June 2018

Sa Sa International Holdings Limited is a leading cosmetics retail group. Sa Sa launched its e-business platform sasa.com in 2000. Targeting the mainland market, Sa Sa also sells products through othe...Read More

6.

China’s Social Media Marketing (4): Building Brand Awareness

15 May 2018

Many advertising agencies provide targeted marketing, big data management and e-commerce solutions to corporate clients to help them boost brand sales through social media. Mr Shen, the Senior Vice Pr...Read More

7.

China’s Social Media Marketing (3): Targeted Marketing of a Health Food Brand

8 May 2018

As mainland consumers become increasingly health-conscious, the demand for health food products free of preservatives and artificial colouring is rising. Mr Wu, the Deputy Executive General Manager of...Read More

8.

China’s Social Media Marketing (2): New Strategies for Brands

14 Feb 2018

Traditionally, products pass through a chain of manufacturers, distributors and retailers before they reach consumers. Today, the mobile internet has led to huge changes in the way many industries sel...Read More

9.

China’s Social Media Marketing (1): Assistance of Professional Teams in Sales

7 Feb 2018

An increasing numbers of businesses realised the importance of the mobile Internet and social media and wanted to make use of these channels in brand marketing on the mainland. The emergence of KOL an...Read More

10.

Building a Hong Kong Skincare Brand

24 Jan 2018

JaneClare, a brand created by Laboratory JaneClare, not only makes its skincare products in Hong Kong, but has also based its laboratory and its R&D team in the city. Overall, the full range of the co...Read More

11.

Uncorking Opportunities in China’s Wine Market

18 Jan 2018

Because of his love for wine, Simon Cheung had been keeping a close eye on the wine market. When the opportunity presented itself, he entered the mainland wine market. During his interview with HKTDC ...Read More

12.

Tapping China’s Leisure Food Market

22 Nov 2017

“In the mainland leisure food market, vegetable and fruit chips are new snack varieties. We hope to do a good and big job in this emerging market and capture the top position in consumers’ hearts.” In...Read More

13.

Cashing In on China’s Upgraded Food and Wine Preferences

15 Nov 2017

“As consumption upgrades, market opportunities emerge for lifestyle stores specialised in imported products. At the same time, as mainland consumers become better informed, they are also more discerni...Read More

14.

Finding a Niche in China’s Food Market

8 Nov 2017

“To make the best out of the Chinese market, one must go into the market and try to understand its culture, understand its customer demand, and be prepared and determined to take root and stay on ther...Read More

15.

Tapping into China’s Eco-friendly Tea Products Market

27 Sept 2017

In the wake of skyrocketing economic growth, Chinese people are enjoying a better quality of life and have become more health conscious. TKA Holdings (HK) Ltd specialises in the development of deep-pr...Read More

16.

Green Printing Set to Dominate the China Market

20 Sept 2017

Printers and copiers are essential equipment for homes as well as offices. Green printing is becoming the underlying trend in the mainland printer market as people have growing awareness of environmen...Read More

17.

Huge Market Potential for Air Purifiers in China

13 Sept 2017

In view of serious smog problems, China is paying increasing attention to air quality. Xiang Yong, a Sales Engineer with AAVI China, believes that as people have higher awareness of environmental prot...Read More

18.

China’s Baby Products: How Franchising Enabled One Shanghai Company to Develop Private Brands

6 Sept 2017

Shanghai-based Yunyinglian operates more than 3,000 Alaxiaoyou mother-and-baby franchised stores. It has also developed a number of private labels for assorted mother and baby products. In 2017, it op...Read More

19.

China’s Baby Products: How M-commerce is Driving Change in the Childrenswear Retail Market

30 Aug 2017

In 2016, mainland retail and logistics giant Bailian Group launched iBailian, an omni-channel e-commerce platform. In addition, it also tapped into the mobile commerce (m-commerce) channel with mobile...Read More

20.

Marketing Maternity and Baby Goods on WeChat

12 July 2017

Recently, many e-commerce businesses have been actively developing mobile marketing apps. Gloctech Pty Ltd. has established Ma Ma Lian Meng and Oct Momy on WeChat to sell goods and to target different...Read More

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