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China’s Social Media Marketing (2): New Strategies for Brands

14 Feb 2018

Traditionally, products pass through a chain of manufacturers, distributors and retailers before they reach consumers. Today, the mobile internet has led to huge changes in the way many industries sel...Read More


China’s Social Media Marketing (1): Assistance of Professional Teams in Sales

7 Feb 2018

An increasing numbers of businesses realised the importance of the mobile Internet and social media and wanted to make use of these channels in brand marketing on the mainland. The emergence of KOL an...Read More


Building a Hong Kong Skincare Brand

24 Jan 2018

JaneClare, a brand created by Laboratory JaneClare, not only makes its skincare products in Hong Kong, but has also based its laboratory and its R&D team in the city. Overall, the full range of the co...Read More


Uncorking Opportunities in China’s Wine Market

18 Jan 2018

Because of his love for wine, Simon Cheung had been keeping a close eye on the wine market. When the opportunity presented itself, he entered the mainland wine market. During his interview with HKTDC ...Read More


Tapping China’s Leisure Food Market

22 Nov 2017

“In the mainland leisure food market, vegetable and fruit chips are new snack varieties. We hope to do a good and big job in this emerging market and capture the top position in consumers’ hearts.” In...Read More


Cashing In on China’s Upgraded Food and Wine Preferences

15 Nov 2017

“As consumption upgrades, market opportunities emerge for lifestyle stores specialised in imported products. At the same time, as mainland consumers become better informed, they are also more discerni...Read More


Finding a Niche in China’s Food Market

8 Nov 2017

“To make the best out of the Chinese market, one must go into the market and try to understand its culture, understand its customer demand, and be prepared and determined to take root and stay on ther...Read More


Tapping into China’s Eco-friendly Tea Products Market

27 Sept 2017

In the wake of skyrocketing economic growth, Chinese people are enjoying a better quality of life and have become more health conscious. TKA Holdings (HK) Ltd specialises in the development of deep-pr...Read More


Green Printing Set to Dominate the China Market

20 Sept 2017

Printers and copiers are essential equipment for homes as well as offices. Green printing is becoming the underlying trend in the mainland printer market as people have growing awareness of environmen...Read More


Huge Market Potential for Air Purifiers in China

13 Sept 2017

In view of serious smog problems, China is paying increasing attention to air quality. Xiang Yong, a Sales Engineer with AAVI China, believes that as people have higher awareness of environmental prot...Read More


China’s Baby Products: How Franchising Enabled One Shanghai Company to Develop Private Brands

6 Sept 2017

Shanghai-based Yunyinglian operates more than 3,000 Alaxiaoyou mother-and-baby franchised stores. It has also developed a number of private labels for assorted mother and baby products. In 2017, it op...Read More


China’s Baby Products: How M-commerce is Driving Change in the Childrenswear Retail Market

30 Aug 2017

In 2016, mainland retail and logistics giant Bailian Group launched iBailian, an omni-channel e-commerce platform. In addition, it also tapped into the mobile commerce (m-commerce) channel with mobile...Read More


Marketing Maternity and Baby Goods on WeChat

12 July 2017

Recently, many e-commerce businesses have been actively developing mobile marketing apps. Gloctech Pty Ltd. has established Ma Ma Lian Meng and Oct Momy on WeChat to sell goods and to target different...Read More


Characteristics of the Children’s Goods Market in Western China

5 July 2017

Sichuan Rong Sheng Da Business is a provincial-level agent in the Sichuan-Tibet-Chongqing region. The company currently sells more than 80 medium-to-high-end baby and children’s goods brands. Besides ...Read More


China’s Baby Products: Using Brand Strategy to Target Different Segments of the Childrenswear Market

27 June 2017

As average personal spending levels have gone up in China, there has been a corresponding demand from parents for a more diverse and high-quality choice of clothing for their children. In this intervi...Read More


China’s Baby Products: How Innovation Saw One Hong Kong Company Master the Mainland Market

14 June 2017

In its early years, Fu Hong kidsme Ltd of Hong Kong carried out production in the Chinese mainland for a number of international brands on an OEM and ODM basis. The company then moved gradually into t...Read More


Accessing the Thai Consumer Market (Interview with Herkomst)

15 March 2017

The ASEAN region is growing as a consumer market. In an interview with HKTDC, Michael Li, Brand Director of Herkomst Holding Limited, shared his experience of lining up a number of Hong Kong brands fo...Read More


Running a Dedicated E-commerce Platform for Mainland Mothers

20 Dec 2016

BeiBei (beibei.com) positions itself as an e-commerce platform dedicated to the needs of mothers. Apart from selling mother-and-baby products, BeiBei has set up a cross-border e-commerce channel, glob...Read More


CTFHOKO: Hong Kong-style Shopping Experience in Qianhai

13 Dec 2016

E-commerce and the demand for imported consumer products in China have grown rapidly in recent years. Located at Shenzhen’s Qianhai, Chow Tai Fook Global Goods Shopping Centre (CTFHOKO) offers mainlan...Read More


Digital Marketing Helps Two-way Cross-border E-commerce (Interview with AsiaPac)

30 Nov 2016

In an interview with HKTDC, Daniel Chan, a co-founder of AsiaPac, discussed the advantage of Hong Kong being a digital marketing platform for Chinese mainland and overseas companies. However, the abil...Read More

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